Managing Complements

نویسنده

  • SHANE GREENSTEIN
چکیده

.......Most software companies fall short of perfection, and that’s just the way it goes. It’s routine for most software firms to slap beta on the product and ship. Most companies aren’t Apple, however. In case you missed it (and if you did, where have you been?), Apple released imperfect mapping software for the latest iPhone. The Washington Monument ended up on the wrong side of the street. Bus routes didn’t appear in many major cities. Mere glitches for most firms, but for Apple it was embarrassing. The firm has not quite learned how to do beta. Lost in the ensuing brouhaha was a fundamental economic question. To wit: is it best to own a newly invented and complementary piece of software that works with lots of other software? Even Siri doesn’t have an obvious answer to that question. Let’s consider it.

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تاریخ انتشار 2012